Finding_the_Fountain_of_Youth_RGBFinding the Fountain of Youth: Ponce de León and Florida’s Magical Waters

by Rick Kilby

AVAILABLE NOW

A visual treasure trove of vintage postcards, photographs, and advertisements, this book vividly illustrates how deeply interwoven the mythical Fountain of Youth is in Florida’s cultural identity. More than conquistador Ponce de León’s fabled quest for rejuvenating waters or a kitschy attempt at attracting tourists, the Fountain of Youth has grown to symbolically represent Florida’s ongoing struggle to protect its delicate natural springs. Graphic designer Rick Kilby takes readers on a colorful journey through Florida history and culture, asking them to consider the future of natural treasures, where once crystal-clear water is now cloudy.

Now through Memorial Day (Monday, May 27) you can enter to win a copy of

Finding the Fountain of Youth! 

A vintage citrus label shows Ponce de León discovering the Fountain of Youth in the juice of an orange.
A vintage citrus label shows Ponce de León discovering the Fountain of Youth in the juice of an orange.

Nothing says "Youthfulness" like pretty girls! Fountain of Youth, St. Petersburg.
Nothing says “Youthfulness” like pretty girls! Fountain of Youth, St. Petersburg.

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Wekiva Springs
Wekiva Springs

 

Victorian-era advertising for Murray and Lanman's Florida Water perfume took advantage of the health-giving reputation of Florida's waters, and featured beautiful women and elaborate fountains.
Victorian-era advertising for Murray and Lanman’s Florida Water perfume took advantage of the health-giving reputation of Florida’s waters, and featured beautiful women and elaborate fountains.

 

Published by University Press of Florida