Conservative Bias: How Jesse Helms Pioneered the Rise of Right-Wing Media and Realigned the Republican Party

by Bryan Hardin Thrift

Learn how a media mastermind harnessed the emerging power of the household television to lay the foundation for the modern conservative movement. Although the South used to be a Democratic stronghold, Jesse Helms’ TV programming and carefully crafted political message helped realign southern Democrats into the Republican Party—and jump-started the development of today’s media-driven politics. Pick up this book to discover the pioneering precursor to Bill O’Reilly and Glenn Beck.

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