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Brazilian Propaganda: Legitimizing an Authoritarian Regime

by Nina Schneider

Most people expect the propaganda of authoritarian regimes to be openly political, praising military figures and openly supporting state repression. Yet the official campaigns of Brazil’s military dictatorship (1964-1985) were different. Aesthetically appealing and apolitical, they aimed to “enlighten” and “civilize.” In this book, Nina Schneider shows that many short films of the time encouraged civic-mind ideals while also trying to distract from the regime’s atrocities. Brazilian Propaganda analyzes the strategy behind these films and offers a new interpretation of the propagandists’ intentions.

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